What if the reason your Facebook ads aren’t working… has less to do with budget and more to do with strategy?

In this episode, Alex sits down with Shauna to break down how insurance agents can build a smarter, more profitable lead generation system using Meta ads.

Instead of obsessing over cost per lead, Shauna explains the real metrics that drive growth, why owning your marketing assets matters, and how most agents compete for the same small pool of ready-to-buy prospects.

She shares how education-based marketing can lower costs, improve lead quality, and create long-term momentum for your agency.

The big shift?

Stop renting leads. Start building assets.

If you want better leads, stronger ad performance, and more control over your growth, this episode shows you how to do it.