He Films One Video and Gets 48 Pieces of Content — Tony Merwin's Agency Growth System

Most insurance agents know they should be creating content. Very few of them have figured out how to do it without it consuming their entire week. Tony Merwin figured it out — and the system he built turns one video into forty-eight pieces of content across every major social media platform without starting from scratch every single time.

In this episode of the Agency Acceleration Lab, Alex Branning sits down with Tony Merwin from Austin, Texas, to talk about two things that are driving massive growth in his agency. The first is his decision to market directly to the Spanish-speaking Medicare market — not by adding a small "Se habla Español" callout to English ads, but by creating video content entirely in Spanish that speaks directly to the fastest-growing segment of Medicare. The second is the content multiplier system he built that makes his agency omnipresent across social media without requiring a full content team.

Tony breaks down exactly how he and his wife Grace use educational video content to build trust before anyone ever picks up the phone, how they handle prospects who only want to talk to the face they see in the videos, and the step-by-step process for taking one long-form video and turning it into blog posts, email campaigns, and YouTube content,