What Are "Reggies"? The Revenue Secret Every Insurance Agency Owner Needs

You have probably described your day as busy, packed, full, or stressful. But when was the last time you actually looked at how you were spending it — hour by hour, task by task — and asked yourself honestly how much of it was actually making you money?

In this solo episode of the Agency Acceleration Lab, Alex Branning breaks down a concept that changed everything about how he runs his agency. He calls them Reggies — revenue generating tasks — and the difference between agency owners who are growing and agency owners who are grinding almost always comes down to how many Reggies they are getting into their day.

Alex walks through the time audit process that opened his eyes to how much money he was leaving on the table, the math that shows you exactly what each revenue generating hour is worth, and the mindset shifts that were holding him back from trying the things that were actually going to move the needle in his business.

He also gets honest about the stories agency owners tell themselves — why webinars won't work, why clients won't read emails, why text messages won't land — and what actually happened the first time he stopped listening to those stories and just tried anyway.

If you have been telling yourself you are too busy to grow, this episode is going to show you that the problem was never time. It was where the time was going.