Most insurance agents have a Facebook profile. Very few of them are using it to generate leads. And the gap between those two groups almost always comes down to one thing — they never set it up the right way and they never learned what to actually post.

In this episode of the Agency Acceleration Lab, Alex Branning sits down with David and Elle Denning from Jumpstart Go to talk about the organic Facebook strategy that is quietly filling agent pipelines across the country without a single dollar spent on ads.

David and Elle break down the five areas every agent needs to optimize on their personal profile before they post anything, why a personal profile outperforms a business page every single time, and the three post types that move someone from a stranger to a hand raiser to a booked appointment.

They also share how one of their clients wrote two policies from a single photo of himself cutting the grass — no pitch, no insurance talk, just a real moment from his day that opened two conversations that turned into sales.

If you have been posting on Facebook and getting nothing back, this episode is going to show you exactly what you have been missing.