The Social Security Strategy Behind Roy Snarr's Multi-Million Dollar Annuity Agency

Most agents are trying to sell annuities by talking about annuities. Roy Snarr built a multi-million dollar agency by never leading with annuities at all.

In this episode of the Agency Acceleration Lab, Alex Branning sits down with Roy Snarr — a legend in the long-term care and annuity space — to talk about the door opener strategy that has allowed him and his agency to write hundreds of millions of dollars in annuity premium by starting every conversation with something most agents completely overlook.

Social Security.

Roy breaks down how he built his reputation as a Social Security expert, why he teaches free seminars at libraries and community colleges, how that one conversation leads naturally to the annuity sale, and the referral partnership model he uses with Medicare agencies across the country to generate a steady stream of warm clients without buying a single cold lead.

If you are in the senior market and you are not talking about Social Security, this episode is going to change everything about how you approach your next prospect.