What if the reason your team isn’t clicking has nothing to do with talent — and everything to do with culture?

In this episode, Alex sits down with Will to break down how he built a winning team culture at Agent CRM from the ground up.

Instead of hoping the right people just show up, Will created a system around core values, a hiring funnel that attracts A-players, and a leadership approach that helps every team member reach their potential.

He shares how he defined culture in a way that’s practical (not just a poster on the wall), filtered out bad hires before they ever got on the team, and built a reputation that had top talent coming to them.

The big shift?

Stop hiring and hoping. Start defining who you are, what you stand for, and what kind of team you’re building — then let that do the attracting.

If you want to build a team that performs, stays, and grows with you, this episode gives you the framework to start.