In this episode, Alex Branning sits down with Cody Askins to break down how he builds, motivates, and scales a high-performance sales team that consistently produces results.

You’ll get a behind-the-scenes look at the exact systems Cody uses to hire the right people, ramp them up fast, and create a culture where performance, accountability, and competition drive growth.
And we turned the whole conversation into a step-by-step playbook you can download.

👉 DOWNLOAD THE PLAYBOOK BELOW

✅ WHAT YOU’LL LEARN IN THE PLAYBOOK:

🔥 How to build a sales team that produces consistent revenue (without babysitting)

🎯 The 3 best ways to find and attract high-quality hires

🎥 Why Cody requires a 60-second video before hiring (and what it reveals)

🧠 The personality framework he uses to identify top performers (and why “empaths” win)
⚡How to get new hires producing FAST (instead of overwhelming them with training)

📈 The exact level system he uses to drive performance, promotions, and accountability

🏆 Why treating your team like a professional sports team increases results
 📊 How to use scoreboards + transparency to create real competition
 💬 The “monthly tag-in” strategy that builds loyalty, trust, and retention
 🚫 The biggest hiring mistakes to avoid (that most leaders still make)

If you’re not downloading this playbook, you’re missing the blueprint.